Live In The Know

As Visible evolved, so did its brand. Our team led a full-scale rebrand, redefining the visual identity to reflect a bold new direction. From typography and color to photography and iconography, every element was refreshed and unified under the Live In The Know campaign.

The concept positioned Visible as more than a wireless provider—it became a savvy, insider community for those who know they’re getting the best. The new visual system not only guided the brand’s design language but also informed the look and feel of the campaign’s commercial, which used layered, rabbit-hole-style transitions to reflect the idea of discovery and multiple perspectives.