Live In The Know

As Visible evolved, so did its brand. Our team led a full-scale rebrand, redefining the visual identity to reflect a bold new direction. From typography and color to photography and iconography, every element was refreshed and unified under the Live In The Know campaign (a play on the Live in the now saying).

The concept positioned Visible as more than a wireless provider. It became a savvy, insider community for people who know they’re getting the best. I helped build the visual system that guided the brand’s identity across digital, social, and out-of-home channels. In parallel, I collaborated with the team behind the TV spot to ensure visual and tonal alignment with the campaign’s look and feel. The commercial used layered, rabbit-hole-style transitions to reflect discovery and multiple perspectives, while the supporting campaign design extended the idea through photography, layout, and motion.

I directed the full photoshoot process, from pre-production through delivery. I storyboarded every shot, collaborating on wardrobe, makeup, casting, and overall styling to maintain consistency with the refreshed brand direction. I worked closely with production to select the photographer, art directed the shoot on set, and oversaw post-production, reviewing selects, guiding retouching, and finalizing the image library for rollout.

Beyond photography, I helped design and direct all 3D assets, social content, and paid digital materials, including motion and static creative. Each piece reflected the updated brand identity while staying adaptable to platform-specific formats and performance needs.

The result was a bold, cohesive brand expression that extended seamlessly across digital, social, and broadcast, positioning Visible as a confident, contemporary brand for those who “live in the know.”