The EyeKnow Manor

To take over Halloween, Fernet-Branca brought a haunted bar experience to life at the infamous Xiques Manor in New Orleans. Over four immersive nights, guests followed a ghostly guide through the manor, uncovering hidden secrets with a key and map in hand.

The visual identity for the activation was inspired by vintage horror illustrations, 1960s blacklight posters, and punk aesthetics—resulting in a distinct look that shaped everything from on-site design to a limited-edition merch collection. The style helped set the tone for the entire experience, blending eerie nostalgia with bold, underground energy.