PROFESSIONAL EXPERIENCE

FREELANCER /// Brooklyn, NY + Montreal, QC
MAY 2024 - Today
Senior Designer/Design Director
Current contract is with a Brooklyn ad agency. I lead a team of 4 designers.

• Led the team by setting high design standards and working alongside them.

• Created the systems, processes, and onboarding documents to help streamline the work.

• Mentored designers to help them grow their skills, shape their careers, and feel confident.

• Designed the packaging and branding for a new startup company for nicotine pouches, including collaboration with manufacture and printer. Also worked with 3D artists to bring the packaging to life.

• Collaborated with motion designers to produce high-quality animations, ensuring brand consistency and elevating the visual craft of projects. 

• Worked on several IP pitches to potential investors, and the team was able to secure a particular investor for two of the IPs.

• Worked closely with leadership to shape projects and prepare briefs.

• Presented pitch decks to current and potential clients alongside the creative directors.

MADWELL /// Brooklyn, NY
FEBRUARY 2024 - MAY 2025
Senior Graphic Designer/Design Director
I dove into the NYC advertising world, with clients like Visible Mobile, Fernet-Branca, Ozium and Hyland’s. 

• Designed everything from digital banner ads to 360 campaigns and activations.

• Designed the rebrand of Visible Mobile, including a campaign (tv spot, photography, digital ads) surrounding the launch of the rebrand.

• Worked with a large team of copywriters, designers, strategists and producers.

• Mentored and helped the junior team grow further into their freshly learned skills.

• Directed photoshoots and assisted in video shoots, collaborating with editors and photographers to produce high-quality content, ensuring brand consistency.

• Retouched/edited photos for multiple projects.

• Assisted with VO recordings.

• Collaborated with motion designers to produce high-quality content for digital advertising, ensuring brand consistency and bringing campaigns to life on social media.

• Storyboarding for various animations and ad campaigns, especially for Visible Mobile.

• Designed and delivered high-quality PowerPoint presentations for client pitches, ensuring consistency in typography and visual elements.

• Designed and laid out a 548-page book from start to finish in less than 6 days, handled the full pre-press process, managing the entire workload, as a last minute ask from a client on an incredibly tight deadline.

NATIONAL TARTAN DAY NEW YORK COMMITTEE /// New York City, NY
APRIL 2015 - Today
Creative Director
Since the Spring of 2015, I’ve been the creative director for this non-profit organization, the organizers of the annual Tartan Day parade and week of events in New York City.

• Created the new branding across the board (logo, typography, brand guidelines, website)

• Designed the look and feel for an app, and collaborated with programmers to ensure the quality and functionality of the app.

• Designed several posters, pins, digital ads, pamphlets, merch and social posts.

• Designed all parade banners and assets.

• Led a team of volunteers during the entire week of events.

• Directed a team of photographers, PR and influencers to ensure cohesive branding across all communications.

LUDA FOODS /// Montreal, QC, Canada
MAY 2019 - JANUARY 2024
Marketing & Brand Management/Creative Director
I gained experience in the B2B world, and worked alongside a marketing director in the foodservice/retail manufacture.

• Led the brand management, from all packaging to digital ads.

• Designed their first retail brand from the ground up, including the full packaging line, website, newsletters and internal/external communication assets.

• Directed multiple photoshoots, including food styling. Retouched and edited all photos. 

• Responsible for all social posts, which led to an increase of engagement rate to over 3%.

• Collaborating closely with the company’s marketing director to ensure alignment with the brand’s tone of voice and guidelines,

• Designed all digital marketing assets.

• Collaborated with/art directed motion designers to produce high-quality videos and animations for digital advertising and for B2B clients.

• Designed all assets for tradeshows, including booth art, banners, brochures, etc.

• Got a marketing certificate from Université Laval, to further my knowledge of marketing.

CITRUS COMMUNICATIONS /// Montreal, QC, Canada
NOVEMBER 2005 - MAY 2019
Senior Graphic Designer/Art Director
During thirteen years at this boutique design agency, I advanced professionally while taking on a wide range of responsibilities.

• Directed, designed, and led the creative team for most projects (logo designs, branding, packaging design, editorial, catalogs, websites, etc.)

• Managed the studio’s operations and a small team of designers, overseeing art direction, client communications, and project/workload management.

• Created high-quality visual concepts for pharmaceutical study campaigns, ensuring compliance with industry standards and client requirements. This included study logos and branding, and all required medical conference assets.

• Led all prepress before sending off to printers.

• Participated in client presentations.

• Photo retouching/editing for fashion catalog, every season.

• Mentored the junior designers.