Trümps Choice Reward Dog Treats

I was brought on to lead the rebrand of this line of dog treats, marking its first major update since the brand’s launch in 1996. The goal was to create a fresh look that would feel modern and approachable, without losing the heart and charm that loyal customers loved. Drawing inspiration from contemporary, hipster design trends, I introduced playful dog illustrations paired with a clean, minimal layout. The result is a brand identity that feels both friendly and elevated, helping the packaging stand out against the often noisy and crowded pet treat aisle — and connecting with a new generation of pet owners.