Blossom CBD Drops for Pets
BRANDING, PACKAGING DESIGN
CLIENT
Blossom Pets
AGENCY
Citrus Communications
CONTRIBUTION
Art Direction
Concepting
Design
Before Classic Blue earned its title as Pantone’s Color of the Year, it was chosen as the grounding, calming tone for Blossom — a line of hemp oil formulated for dogs and cats. I was brought on to lead the branding process from the ground up, working in close collaboration with the client to craft a look and feel that was both trustworthy and soothing. As part of the visual identity, I designed a custom logotype for Blossom, balancing warmth and simplicity to reflect the product’s natural, pet-friendly qualities. I also created detailed illustrations of droppers for the labels, complete with precise measurement indicators. This not only added a practical, functional element to the design, but made it easier for pet owners to confidently deliver accurate dosages. The result is a clean, approachable brand system that helps demystify hemp oil use for pet wellness.
