LUDA Foods Retail Line

I led the packaging design and branding for a full product line launch at LUDA Foods, collaborating closely with marketing, production, and suppliers to create a concept that emphasized both quality and sustainability. Within tight budget and timeline constraints, I developed the visual identity from the ground up—using bold graphic elements, clear benefit communication, and a refined color system to ensure the packaging stood out on the shelf. I also art directed and styled the food photography, ensuring a cohesive look across all packaging and marketing assets.

The result was a balance of creativity and practicality: modern, eye-catching designs that complied with Canadian bilingual packaging regulations while meeting the company’s sustainability goals. Seeing the project through from concept to production allowed me to merge artistic vision with technical expertise, and the final product line became a showcase piece for LUDA at trade shows and with retail partners.