LUDA Foods Retail Line

LUDA Foods is a food manufacturing plant specializing in dry gravies and soup bases, catering primarily to the foodservice and industrial sectors. In 2021, they strategically expanded into retail sales. I was tasked with designing the packaging for this new product line. As a third-generation company, LUDA Foods aimed to highlight a familial connection, emphasizing that the products were crafted by a family for families. In response, I created packaging that seamlessly blends tradition, rustic elements, and modern aesthetics.