Hyland’s Sticker Packs

PACKAGING, ILLUSTRATION

CLIENT

Hyland’s

AGENCY

Madwell

CONTRIBUTION

Art Direction
Design
Illustration

To help kids build the habit of taking daily vitamins, a playful, sticker-based incentive system was developed, inspired by advent calendars. Each bottle of Hyland’s vitamins includes a set of paint-by-number-style sticker sheets—kids place one sticker per day, gradually revealing a full illustration over the course of the month. The custom illustration and dielines for each individual sticker were carefully designed to ensure the image came together seamlessly, one day at a time.

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